Turn your phone into a loyalty card...

Pointpal App Turns Your Smartphone into a Loyalty Card and is Supported by End-to-End Loyalty Platform

Pointpal Announces Android Version of App in Singapore and Australia

Singapore, February 2, 2012 – Today, Pointpal announced major milestones in the ability to turn a consumer’s smartphone into a loyalty card and community, and to deliver an entire loyalty platform to companies. Pointpal‘s innovative solution – a rewards and loyalty program in a box which can be deployed in days into businesses, and starts showing returns in weeks, announced the Android version of its application today.

To join the Pointpal community, consumers using an iPhone or an Android-based phone download the Pointpal app from either Apple iTunes or Android Market. They then register (which only needs to be done once), and can choose which pre-installed loyalty cards and programs they wish to participate in, and begin collecting points.

“Pointpal is a mobile-based loyalty community where merchant partners can reach out to their consumer base, and to a larger audience of Pointpal members, and offer them compelling rewards for their loyalty. The net result for businesses is increased average sales and frequency of transactions,” said Andrew Lowe, co-founder and President of Pointpal. He continued: “Our bigger ambition is that this will completely revolutionize the dialogue that businesses have with their customers. Customer engagement and feedback is captured real-time, and companies are able to offer targeted, relevant rewards for customers. This is enabled via Pointpal’s core differentiators, which are the underlying loyalty platform, process and powerful business intelligence analytics. The market uptake across Singapore and Australia has been outstanding, both for global brands as well as locally-owned and run businesses.”

Pointpal currently has leading brands and merchants as customers and part of the Pointpal community in Singapore and Australia:

“Peperoni Pizzeria, as part of the Les Amis Group is creating an innovative, fun, great-value experience for its customers. It’s great to see the solid uptake of our new loyalty program enabled by Pointpal. Our customers like being able to easily capture and track their points, and be rewarded for their loyalty,” said Adrian Tan, Group Manager Peperoni Pizzeria, Singapore.

“Shots is a very modern coffee café, so Pointpal fit quite well with us. We want to provide the best possible experience for our customers, and putting a digital loyalty program in place definitely adds to the overall relationship we are building with our customers. Pointpal was able to set up and deliver this loyalty solution in only a few days,” said Edward Loh, owner of Shots Café in Singapore.

Rob Stanley, Pointpal’s President and Singapore market leader commented: “If you ask yourself what is one of the most ineffective components of marketing today, you can easily argue that it is loyalty programs. On the consumer side they are cumbersome, complicated, and do little to inspire real loyalty. On the business side, most companies have loyalty programs because they feel they need to compare to competitors, but they gain little insight or bottom-line results from maintaining the program. Pointpal aims to change all this by eliminating physical cards, stamps and other ineffective approaches, and moving this to the consumer’s smartphone, and in turn maintain the entire loyalty program and platform for the business.”

About Pointpal

Pointpal is Australia and Singapore’s leading mobile loyalty program, and is supported by an end-to-end loyalty platform. The mobile app is easy to download, enables your smartphone to effectively become a loyalty card, and eliminates bulging wallets or purses full of loyalty cards. You never need to bring a physical card again, and you never miss out on points.

Businesses can quickly and cost-effectively move their loyalty programs to Pointpal, with seamless integration to existing sales and marketing systems. This cloud-based, highly scaleable, secure system also enables deep customer insights, analytics and business intelligence to ensure Pointpal customers have a competitive edge.

For more information visit us at:

pointpal.sg or pointpal.com.au
Facebook: pointpalsg
Twitter: @pointpalsg

For media inquiries:

Darryl Dickens
ddickens@pointpal.sg
+65 9010 2890

Fazillah Abdul Gaffa
faz@katalystm.com
+65 9008 6814